Research and guides, published for everyone
We publish what we learn optimizing for Google and for generative engines. Free, verifiable, no smoke — the same standard as our reports.
Guides & data
How to show up in ChatGPT: the complete brand guide
The three conditions a model checks before citing you, and how to meet them step by step.
How much does SEO cost: real 2026 pricing
Ranges by service type, what each tier includes, and the signs of a serious proposal.
GEO Radar 2026
Which brands the AI cites today by industry, measured with real queries and screenshots.
Tools of the trade
How we use the industry’s tools — Search Console, Ahrefs, Semrush, PageSpeed — and which ones are worth your money at each stage.
Google Search Console, demystified
The free tool you already have and aren’t reading: positions, clicks and indexing problems.
Ahrefs & Semrush: when to pay
What each suite solves, what you can do for free, and at which growth stage the license pays for itself.
PageSpeed Insights, read right
Which metrics truly matter, which are noise, and how to prioritize what your developer should touch.
Want the analysis of your case, not the generic one?
The free audit reviews your site with these same tools